Implementing an Employer Brand in North America

Implementing an Employer Brand in North America Its a global brand which is very well known in the automotive industry but its just as popular with its customers. The German-based company is better known for its tires but thats not all they do. Continental has over 40,000 employees, and we will learn how they are implementing an employer brand strategy in the United States. Weve been speaking to Tanya McNabb. who is Head of HR Communications, U.S. Canada at Continental and Ally Brown, who is a Senior Employer Branding Specialist at Continental. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: Why they treat employer brand in the same way they do customer brand What Shaping the future of motion means Why they believe employer brand should be in line with the company mission Why they try to be organic on social media but are happy to give a hand when needed Their tops tips and pitfalls including why you should involve your senior leadership team on the employer brand journey You can connect with Tanya and Ally here.